Tuesday, June 10, 2014

In addition to installing the world's largest HD LED video boards



The Jacksonville Jaguars are getting creative -- again -- to lure fans to EverBank Field.

In addition to installing the world's largest HD LED video boards, the Jags are adding spaside seats as part of the stadium's $63 million renovation.

The team has finalized plans for two new spas in the upper deck, per The Florida Times-Union. Access to the spas comes with tickets to the spaside cabanas with plush seating, TVs and all-inclusive food and beverages packages.

The Jags have 10 spaside cabanas that fit 50 people for $250 per person for a single game -- including all-you-can-drink wine and beer.

(On the one-in-a-million chance Blake Bortles' girlfriend shows up, this seems worth it.)

There are also 14 upper-level, all-inclusive "party cabanas" without spa access that fit 20 people with a season price of $150 per ticket.

The team has already sold 65 percent of the tickets for the new cabanas, per the SportsBusiness Journal.

"We wanted to take areas in our stadium that were underperforming and get creative," Chad Johnson, senior vice president of sales, told ESPN. "It's no secret that we've had tarps on seats, so we wanted to turn that around and build premium areas."

Packaging all-you-can-eat/-drink offers could be the best way for NFL teams to entice fans to leave their couches on Sundays.

Quote:EverBank Field (originally Jacksonville Municipal Stadium and formerly Alltel Stadium) is an American football stadium near downtown Jacksonville, Florida, and the home stadium facility of the Jacksonville Jaguars of the National Football League (NFL). It also hosts the annual Florida–Georgia game, a college football rivalry game between the University of Florida and the University of Georgia, and the Gator Bowl, a post-season college bowl game. The stadium assumed its current name on August 10, 2010, following the approval of a five-year naming rights deal with the financial services company EverBank. EverBank Field is also one of the venues used by the United States men's national soccer team.
The current stadium opened in 1995 on the site of the old Gator Bowl Stadium, which had been erected in 1949. Located on the St. Johns River, it sits on 10 acres (4.0 ha) of land, including portions of the older stadium. At its opening, it had a total capacity of 73,000 and expansions over the past decade have since increased that to 76,867. The stadium hosted Super Bowl XXXIX in 2005 and has also held a number of college football games as well as concerts and other events.

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